Dan Sallai
Marketing lead by day, builder with Claude the rest of the time. CMO at BrokerChooser, co-founder of PlayWise. Based in Barcelona, born in Hungary.
This site is where I collect my own thoughts on building with AI, and I hope it is useful to others too. Everything here is free. The course is in Materials, the rest is in Posts.
Experience
BrokerChooser
Chief Marketing Officer, since May 2017
First hire at BrokerChooser, a broker comparison site, in May 2017. Built the SEO side of the business from the ground up, then held several growth leadership roles as the company's needs changed. Today a member of the management team and a shareholder. Works with the largest brokerages as clients on their LLM visibility: how they show up in AI answers.
PlayWise
Co-founder, operations and marketing, since June 2024
Board games that help children build skills away from screens. The mission is to spread offline, screen-free play as a way of learning.
Fordel
Founder and CEO
A small digital marketing agency serving clients in the US and the UK.
GraviTalent, later Lensa
Marketing and analytics
Built the marketing strategy from a minimum budget for a job search startup that grew into Lensa.
Higher Click
Senior SEO account manager and SEO strategist
SEO for small businesses and big brands alike, building sites and content that bring value to visitors and revenue to the client.
Kirowski Isobar, iProspect Hungary (Dentsu)
Search specialist
Planned and ran paid search campaigns for the largest advertisers in Hungary and Central Europe.
Talks
How a three-person board game company works with Claude
What people do, what Claude does, and what went wrong. Slides and notes published after the talk.
Why this site exists
I write this page to collect my thoughts, and I hope it is useful for others too. There is a lot of smoke around building things with AI right now. I do not mean that negatively: the field moves fast and I learn something at every meetup. But what helps, every time, is going back to a few basics and having a structured understanding of how the pieces fit.
I believe the quality of your learning sources matters more than ever. I went back to learning from fewer sources and fewer people, and I recommend that to everyone. This site is not necessarily the best source for you. It is useful mostly if you are about to start building with AI, or you have started but you do not come from a technical background and keeping up is a problem because you do not have much time. I do not have much time either. That is why I stay structured.
How current is this
Everything is moving fast. Something that needed a complicated workaround three months ago may work out of the box today. I review these pages often, and if you think something is outdated, tell me on LinkedIn. Principles matter more than the latest things, though, and most of what is here is about principles.
Working with me
Besides the free material, I also take on paid work. I advise companies on AI, LLM visibility and marketing, coach people one to one, and run workshops that get teams working productively with tools like Claude Code.
The simplest way to reach me is a direct message on LinkedIn. X works too.